“Campus” projects
To give fresh impetus to the Loire Valley World Heritage approaches, Mission Val de Loire launched a series of “campus” projects during the 2019-2020 academic year. Designed for higher education students on history of art, landscape, heritage, photography, law or urban planning courses, these projects seek to embed the “UNESCO Loire Valley” listing into curricula and, through site-specific initiatives, to raise these youngsters’ awareness of the Loire region.
By offering a dozen different themes to do with the inscription, the various projects endeavour to highlight the relevance of the UNESCO territory issues for the different subjects. The goal? To embed the “UNESCO Loire Valley” listing into curricula and support a cross-disciplinary approach to questions about heritage, environment, landscapes and uses.
Involving field trips and outings on Loire rivercraft, the “campus” projects are a way to organise encounters between the students and specialists in various disciplines, to conduct research across the area and to raise the awareness of young people who will soon be embarking on a career.
2020, an exploratory year
Young people are often unfamiliar with the dimensions defining the UNESCO inscription. Although environmental campaigners have been raising awareness in schools for many years now, they do not tend to focus on the heritage and landscape elements of their worthy cause.
This pilot year thus aimed at a better understanding of how they relate to the region, which they do not experience in terms of its “heritage” or “remarkable” features. “Most of the students’ work has been put on show through exhibitions, videos and websites. Presentations by the younger students are organised during a half-day of discussions in the form of “site-specific narratives”, so they can describe their living environments and their links with the river or landscapes to us,” explains Bruno Marmiroli, Director of Mission Val de Loire.
Among the higher education campuses, students from Agrocampus Ouest (Angers) worked on the agricultural components of the Loire Valley, especially its fields and hedgerows. Students from Polytech Tours, meanwhile, worked in video format on flood risks and prevention in Touraine. Youngsters from the Jacques-Tati community centre in Fleury-les-Aubrais produced a short film with the Loire for background and narrative framework.
Our “Campus” project involved raising awareness of local wildlife and plants in partnership with the French Society for the Protection of Birds (LPO), the Rabouilleuse association, the Fun Lab and Mission Val de Loire. Afterwards, the Upper Sixth (Terminale) students on the applied arts and design science & technology course designed a dozen graphic kits, with the imaginary intention of giving them to partners. Over and above raising awareness of the Loire’s heritage considerations, this study week gave the students insight into the culture of partnerships through a design approach, a needs assessment and an appropriate solution, in this instance - stamps for keeping a physical souvenir (such as a poster) of the experience. The stamps were produced using digital cutting techniques at Fun Lab, a meaningful exercise providing food for thought and inspiration for higher education options.
Dorian Deloeil and Carol Simonet, applied art teachers at Choiseul sixth-form college
Figures at a glance
52
campus projects accomplished between 2019 and 2024
1,715
students educated through the projects between 2019 and 2024